Featured Client /

Gearing Up The Next Big Wave In Retail

Brand

Saltwater Loyalty

Industry/Sector

B2B | Retail | Start-Ups

Applied Expertise

Brand Story

Brand Identity

Brand Guides

Naming

Logo Design

Communications Architecture

UX Design

Web Design

Web Application

Custom CMS

Custom Integrations

eCommerce

Advertising

Paid Search & Social

Data Science & Analytics

Copywriting

Social Media

Targeted Content Creation

Hosting

Support & Maintenance

Overview

After a proven track record of serving destinations, business districts, and associations nationwide, Saltwater Loyalty turned its sights on a white-label loyalty platform. The vision was to unify small businesses, spur local shopping, and support communities. With a short timeline and nationwide aspirations, we needed to co-create a platform, assets, and messaging to support this bold vision.

Challenge

Saltwater Loyalty was founded with one big dream: to reward consumers for shopping locally through a new concept in retail loyalty. While the benefits for businesses and consumers are straightforward, converting both groups to this new concept was tricky. Consumers are demanding and resistant to change, and businesses are stretched so thin that any new process seems impossibly hard. Working with Saltwater Loyalty, our challenge was creating an easy-to-use app, white-label onboarding processes, and scalable materials that could convert the curious into customers and expand nationwide.

Action

Our first action was collaborating with the stakeholders, small business owners, and consumers. From their perspectives, we sought to understand the benefits of Saltwater and the barriers to entry. Then, we applied what we had learned to develop simple yet impactful messaging and eye-popping imagery. We used these assets to create content of all types: in-store signage, email marketing, social media messaging, landing pages for partners, and a central web presence. In doing so, we secured the most critical element–ensuring everything could be scaled as Saltwater onboarded cities nationwide.

What We Did...

Branding

After identifying the needs and expectations of the two audiences (B2B and B2C), we went to work developing Saltwater's brand identity and story to effortlessly convey its goals while capturing new clients.

IdentityBrand Story

The Results

We supported each step as the Saltwater dream spread across the country, from Santa Monica to Pittsburgh, from iconic malls to humble Main Streets. As the program grew, we rolled out white-labeled assets for partners from coast to coast, customizing the content for each market with site-specific branding. Then, we captured, analyzed, and delivered real-world data to our partners so they could better target and capitalize on consumer behavior. Although the tremendous momentum of Saltwater Loyalty was interrupted by the COVID-19 lockdowns, the first-to-market pilot program was an unforgettable experience and a remarkable achievement.

01st

To Market Platform

of its kind

0100Ks

of shoppers

in the platform

0100s

of businesses

in the platform

Consistently delivering...

“The Ocean Group has been vital to our rollout since Day One. They absolutely nailed our brand identity and go-to-market strategy, then executed materials and a custom app that perfectly captured our vision. Having The Ocean Group by our side as we continue to grow is fantastic.”

Michael Pierson

Chief Operating Officer Saltwater Loyalty

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