Featured Client  /

New Pathways To Success For America’s Leading Door Company

Brand

Plastpro

Industry/Sector

B2B | Commercial Doors

Applied Expertise

Digital Transformation

Artificial Intelligence

UX Design

Web Design

Custom CMS Development

System Operation

Support & Maintenance

Overview

PlastPro is a foremost manufacturer of high-performance fiberglass entry doors. Founded in 1994, this Los Angeles-based company is known for innovation, durability, and quality. The doors are ENERGY STAR-qualified, meet EPA guidelines, and include High-Velocity Hurricane Zone (HVHZ)- impact-rated doors.

Challenge

When we first met Plastpro, its high-quality, energy-efficient, and durable fiberglass entry doors were an easy sell, with one very significant obstacle: technology. Confusing UX, outdated digital tools, unstable hosting- alongside security and support issues were not only limiting sales and customer satisfaction but were also becoming liabilities. We sprang into action with next-gen solutions.

Action

We started by designing a simple and intuitive information architecture and user journey. Then we deployed a custom WordPress integration for simple yet powerful updates. To support their marketing efforts, we integrated email marketing software and built a custom product catalogue for their entire offering. Using this content, we created an AI-powered composite image-creation engine that lets users combine two or three ideas into a single solution. We topped it off with 24/7 hosting and security in a tier-1 facility with ongoing service and support. Finally, we conducted 360-degree testing to ensure every process is fast, simple, and effective.

The Results
Now, with a scalable, modern digital toolbox at their disposal, the Plastpro team is super-powered. Not only can they meet clients’ needs and provide a quick, frictionless experience, but they can also offer imaging solutions that go beyond competitors’, making the end-to-end Plastpro experience truly best-in-class.

Consistently delivering...

“The Ocean Group has been an essential partner in our digital transformation journey. Their team brought innovative strategies, creative solutions, and technical execution to elevate our digital presence and lay the foundation for further growth.”

Lace Greene
Plastpro

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