A Global Flooring Leader Ready for Its Next Chapter

Challenge

Two Platforms. One Problem. No Room for the Future.

Milliken’s digital design ecosystem had a split personality. The company operated two separate customer recolor platforms—one of which had become obsolete—and a set of visualization tools that, while functional, were siloed from the commercial business entirely. The consequences were felt across the organization:

●    Customers had no unified self-service recoloring experience, creating friction and inefficiency in what should be a signature touchpoint.

●    Competitors like Shaw and Mohawk had already built and deployed capable self-service recolor tools, leaving Milliken at risk of falling behind on a key differentiator.

●    The commercial flooring business was locked out of visualization capabilities available to the residential side, limiting sales potential and cross-functional scale.

●    Milliken Printworks’ ability to recolor quickly and sample easily—a genuine competitive advantage—was constrained by aging infrastructure rather than amplified by it.

●    Internal collaboration was hampered by disconnected tools, redundant processes, and the absence of a shared platform roadmap.

The mandate was clear: consolidate, modernize, and expand. But doing so required a thoughtful phased approach that would replace legacy systems without disrupting business-as-usual for a complex, multi-stakeholder organization.