Featured Client /
A Global Flooring Leader Ready for Its Next Chapter
Brand
Milliken & Company
Industry/Sector
B2B | Commercial Flooring
Applied Expertise
Cloud Infrastructure
UX/UI Design
AI & ML Integration
3D Visualization
Platform Modernization
System Operations
Ongoing Support
Overview
Milliken & Company is a global leader in performance materials, with a world-class flooring division serving both residential and commercial markets. Renowned for design innovation and product quality, Milliken has long relied on digital tools to bring its expansive catalog to life for customers. With a legacy portfolio of visualization and recoloring tools accumulated over decades, the time had come to make a decisive move forward.
In partnership with The Ocean Group, Milliken embarked on a multi-phase digital transformation to consolidate fragmented platforms, modernize its customer experience, and position the brand at the forefront of AI-powered design visualization.
Challenge
Delivering an AI-powered design visualization at this level meant overcoming a series of genuine complexities:
● Two separate recolor platforms needed to be unified without disrupting the customers who relied on them daily.
● Milliken Printworks’ ability to recolor quickly and sample easily-already a differentiator-deserved infrastructure capable of amplifying it, not holding it back.
● The commercial flooring business was ready to leverage visualization tools that had, until now, only served the residential side.
● A multi-stakeholder organization spanning IT, design, marketing, and regional sales needed a delivery approach that kept everyone aligned and moving.
The goal wasn’t just to replace what existed; it was to build something Milliken could grow into for years to come.
Action
The Ocean Group partnered with Milliken’s digital, design, IT, and commercial teams to architect a four-phase delivery plan—starting with the foundational work and culminating in an AI-powered, immersive design experience.
Phases 1 and 2 were executed in tandem to deliver maximum early impact.
What We Did...
Platform Consolidation
Retired two fragmented legacy tools and replaced them with a single, unified platform—purpose-built to serve both residential and commercial customers, and architected for scale.
Web DesignUX DesignMultilingual Semantic SearchReverse Image Search
From Fragmented to Future-Ready
The Milliken Design Customization & Visualization Platform represents a step-change in how the company connects customers to product. By replacing aging infrastructure with a unified, intelligent platform, Milliken is now positioned to deliver the self-service experience customers expect—while gaining the commercial capabilities its teams need to grow.
AI-Power Delivered...
The new platform gives us the ability to deliver the kind of self-service experience our customers have been asking for—while finally bringing our commercial business into the digital fold. The Ocean Group built us something we can grow with.
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